Marketing Plan for the Small Business

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Aug 18
2 min

5 Ways to Use Instagram Reels to Market Your Business

Are you using Instagram to market your business? Try adding Reels to your marketing strategy. Here are a few tips to try this new feature.

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Marketing Mullet: Approaching Goals for the Second Half of 2020

Leah Swaggerty

Jul 14
3 min

Marketing Mullet: Approaching Goals for the Second Half of 2020

We hope the back half of the year will be the party. Here are some things to consider when approaching marketing goals for the rest of 2020.

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Leah Swaggerty

Jul 7
3 min

Marketing Do's and Don'ts

If you are just starting the journey of marketing your small business or firm, here are a few things you should (and should not) do.

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Crisis Communication: 6 Ways to Adjust your Marketing Plan

Leah Swaggerty

Mar 13
3 min

Crisis Communication: 6 Ways to Adjust your Marketing Plan

During times of crisis, it can be hard to determine the appropriate response. Here are some ways to adjust your marketing plan.

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Leah Swaggerty

Feb 7
3 min

Marketing 101: Measuring Success

There are several things to consider when measuring success. These steps can guide you in analyzing the effectiveness of your marketing plan

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Marketing 101: Choosing the Right Tactics

Leah Swaggerty

Jan 31
2 min

Marketing 101: Choosing the Right Tactics

One of the most visible aspects of marketing is arguably tactics. But, there is much more to tactics than simply posting to social media or

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Marketing 101: Do You Know Your Audience?

Leah Swaggerty

Jan 24
2 min

Marketing 101: Do You Know Your Audience?

If you don’t know your audience, your marketing efforts will be wasted. Here are a few steps to define your target market.

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Leah Swaggerty

Jan 17
3 min

Marketing 101: The Four Ps of Marketing

The Four Ps: product, price, place, and promotion are essential to developing an effective marketing plan to set your business apart.

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5 Ways to Improve your Twitter Business Page Today

Leah Swaggerty

Dec 13, 2019
2 min

5 Ways to Improve your Twitter Business Page Today

A robust Twitter presence is a great way to promote your business and engage with clients. Try these 5 tips to improve your profile.

6 viewsWrite a comment

Becoming a Social Expert: Top 5 Content Ideas Crucial to Your Social Media Marketing Strategy

Betsy Fleming Gray

Oct 10, 2019
3 min

Becoming a Social Expert: Top 5 Content Ideas Crucial to Your Social Media Marketing Strategy

Social media networks are some of the best platforms to use when it comes to marketing your business. Not only is it free to create and m...

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5 Powerful Approaches to Digital Marketing

Betsy Fleming Gray

Oct 3, 2019
3 min

5 Powerful Approaches to Digital Marketing

Your company’s online presence is everything. Today, digital marketing is a must, not just a choice anymore. Have you created your websit...

25 viewsWrite a comment

Betsy Fleming Gray

Sep 19, 2019
4 min

Latest Trends in Social Media Marketing

Our world is in constant communication. From your teenage neighbor posting her newest “selfie” on Instagram to your uncle Ted “checking i...

26 viewsWrite a comment

Your Website is the Most Important Part of Your Marketing Strategy; Here's Why.

Betsy Fleming Gray

Aug 16, 2019
3 min

Your Website is the Most Important Part of Your Marketing Strategy; Here's Why.

Think of your website as your digital display case or modern-day brochure with a twist; the place where you present your company’s inform...

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Betsy Fleming Gray

Aug 9, 2019
3 min

Why You Need S.M.A.R.T. Goals Now

As a business owner, what’s your number one goal? Obviously, you want to own and run a successful business, but how exactly do you accomp...

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Is Your Lack of Marketing Knowledge Costing You a Fortune?

Drew Korzybski

Mar 1, 2019
3 min

Is Your Lack of Marketing Knowledge Costing You a Fortune?

Update: The winner of this ticket came forward today (March 4, 2019) to claim their jackpot anonymously. According to the Associated Pres...

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Not Sure How to Measure Results From Your Marketing Plan? We'll Show You.

Drew Korzybski

Feb 15, 2019
3 min

Not Sure How to Measure Results From Your Marketing Plan? We'll Show You.

Measuring results from your marketing plan sounds complicated, but it can be very simple if done correctly. Your small business marketing...

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The How-to Guide to Create Your Best Marketing Plan

Drew Korzybski

Feb 1, 2019
3 min

The How-to Guide to Create Your Best Marketing Plan

Now that you know what information you need for your marketing plan and what goes into making that plan successful, it’s time to put it a...

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6 Key Elements You Need to Complete your Marketing Plan

Drew Korzybski

Jan 11, 2019
3 min

6 Key Elements You Need to Complete your Marketing Plan

Now that you know that a marketing plan can help you set your goals and objectives, define your target audience, determine where you stan...

21 viewsWrite a comment

5 Reasons Your Business Needs a Marketing Plan Now

Drew Korzybski

Dec 18, 2018
3 min

5 Reasons Your Business Needs a Marketing Plan Now

As the owner of a company, you know that running a business isn’t easy. You’re getting constantly pulled in different directions. You hav...

9 viewsWrite a comment

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