During times of crisis, it can be hard to determine the appropriate response. Here are some ways to adjust your marketing plan.

There are several things to consider when measuring success. These steps can guide you in analyzing the effectiveness of your marketing plan

One of the most visible aspects of marketing is arguably tactics. But, there is much more to tactics than simply posting to social media or

If you don’t know your audience, your marketing efforts will be wasted. Here are a few steps to define your target market.

The Four Ps: product, price, place, and promotion are essential to developing an effective marketing plan to set your business apart.

A robust Twitter presence is a great way to promote your business and engage with clients. Try these 5 tips to improve your profile.

Social media networks are some of the best platforms to use when it comes to marketing your business. Not only is it free to create and maintain a presence o...

Your company’s online presence is everything. Today, digital marketing is a must, not just a choice anymore. Have you created your websites and social media ...

Our world is in constant communication. From your teenage neighbor posting her newest “selfie” on Instagram to your uncle Ted “checking in” at a beach-side d...

Think of your website as your digital display case or modern-day brochure with a twist; the place where you present your company’s information, images, and g...

As a business owner, what’s your number one goal? Obviously, you want to own and run a successful business, but how exactly do you accomplish that? There’s a...

Update: The winner of this ticket came forward today (March 4, 2019) to claim their jackpot anonymously. According to the Associated Press, the person figure...

Measuring results from your marketing plan sounds complicated, but it can be very simple if done correctly. Your small business marketing plan should be comp...

Now that you know what information you need for your marketing plan and what goes into making that plan successful, it’s time to put it all together. Start b...

Now that you know that a marketing plan can help you set your goals and objectives, define your target audience, determine where you stand in your industry, ...

As the owner of a company, you know that running a business isn’t easy. You’re getting constantly pulled in different directions. You have deadlines to meet,...