SOCIAL MEDIA STRATEGIST
mackenzie @ thesocialbullpen. com
As the Social Media Strategist for The Social Bullpen, Mackenzie has found her industry niche in social media marketing and possesses distinct characteristics that attribute to her success; such as flexibility, efficiency, adaptability, creativity, and writing ability. Her skills include strategic thinking, project management, attention to detail, content curation, community management, social engagement, and an aptitude to learn.
Mackenzie’s responsibilities include the design, management, creation, and publication process of quality content across all social media networks; administration of all The Social Bullpen accounts, as well as the social accounts of each client; preparation of weekly, monthly, and quarterly social reports for every client; engagement of followers on each social account; recommendation of new and optimized content for each social entity; and continued education and information on social media best practices.
Born and raised in Knoxville, TN, Mackenzie studied Anthropology at the University of Tennessee at Chattanooga. She now resides in South Florida where she ardently supports her beloved Tennessee Vols among a sea of Gator fans. When not working her magic on social media accounts, she’s spending time with her son, Knox, who was born last fall.