Whether you are just starting social media or already have a strategy, this is a great time to examine what you’re doing and see if you can improve. If you are looking for a few quick and easy changes you can make today, you are in luck!
Here are the top three tips from our social media strategist, Mackenzie Fleming.
1. Have a plan.
ALWAYS start with a plan. Figure out who your audience is, what you want to say, how you want to say it, and why it needs to be said. Consider your overall goals and social strategy and make sure everything you post is helping with those goals. As we have mentioned before, goals need to be S.M.A.R.T.: specific, measurable, attainable, relevant, and timely. One great way to plan is to create a content calendar so you know exactly what you want to post and when. There will be times when your content needs to be adjusted, but your content calendar will serve as a framework to help you stay on track.
2. Schedule posts.
Once you have a content calendar in place, you can start scheduling posts. Since you already have a plan, there’s no reason to stand over your device waiting to post in real time. Scheduling posts will make your life so much easier. There are several great scheduling tools available at different costs. Find one that works the best for your needs and put it to good use. If you are looking for a scheduling tool, Buffer is basic and user friendly. When it comes to scheduling in advance, there are some exceptions. Certain features, like stories, should be posted in real time. Even though there are tools that offer the ability to schedule stories, posting in real time allows for more engagement with customers, clients, and businesses in your community. It’s also really important to read the room. If something unexpected happens, it’s probably not a good time for your scheduled posts to go live. We have all witnessed these situations in 2020 and 2021. If that happens, pause those posts and re-schedule for a more appropriate time.
3. Engage with your audience.
Remember that social media should be social. Don’t post and ghost. Find ways to engage with your audience and build community. Ask questions that can help your followers interact with your business. Tag other businesses. Respond to comments quickly. And perhaps most importantly, always address critiques or problems immediately. Show your audience that you value their time and appreciate the interaction with your posts. Don’t miss the opportunity to get to know your clients or customers. This is important whether you have a service or a product-based business.
If you aren’t already doing these things, this is a great time to give them a try and see how your social media can improve. If you need more ideas, here are 10 more ways to boost your social media presence.
If you feel overwhelmed or have questions, we are here to help! The team at The Social Bullpen can create a custom strategy for your social media and other marketing needs.