You probably already know the importance of having a great website to market your business. In fact, your website is arguably the most important aspect of your marketing strategy. At least, that’s what our content creator, Drew Korzybski, says. Drew is responsible for creating websites for our clients, so he has a lot of experience on what it takes to stand out.
Here are his three tips to improve your website today:
1. Make sure everything on your website is aligned to your brand. We touched on this last week when we shared graphic design tips, and it certainly applies here. Make sure you have a strong brand identity and incorporate it into everything you create. Pay attention to the colors of your logo, the fonts, and the spacing of characters. (Your brand style guide will help with this.) Focusing on these details helps you keep a consistent brand throughout your website, social media, and all marketing collateral.
2. Optimize SEO to its full potential. Search Engine Optimization (SEO) is how your site is recognized in search results, so it is very important. Without it, no one can find your business online. it is essential to improving credibility and driving website traffic. Great SEO can make your website, while bad SEO can break it. It can get complicated, but it starts with building your website and continues with everything you post. To learn more about the importance of SEO, check out our series.
3. Create an eye-catching home page. Put yourself in the place of your customer or client. When they click on your page, what first impression do you want them to see? Whether you add a cool photo, slideshow, or other feature, make sure your home page captures the attention of the consumer so they will want to see the rest of your site.
Implementing these tips can make a big difference in the overall look and effectiveness of your website. If you need more information, here are four ways to make the most of your website’s design, four ways to increase your website’s traffic, and 10 reasons to upgrade your small business website.
If you feel overwhelmed or have questions, we are here to help! The team at The Social Bullpen can create a custom strategy for your website and other marketing needs.