Since your website is such a vital part of your business, you want to make sure your target audience finds it. Once you have a good website design in place, make sure you are making the most of your website by increasing traffic. Remember that your site provides information about your company, showcases your expertise, and sets your business apart from competition. Your website is also one of the best ways to gain new customers, so you want to have as much traffic as possible. You also want to make sure anyone visiting your site has a good experience, since a bad experience can do more damage than good. Be prepared by making sure these basic elements are in place.
Make sure the site is well-designed. As we have previously discussed, design doesn’t just include the way a site looks, but also the way it functions. Make sure your site is functioning properly and performing at an optimal level.
Focus on your user. User experience is the most important aspect to your website, and it will ultimately be the reason your audience stays or leaves. Make sure you always keep your user in mind in every aspect of your website strategy. Some easy ways to focus on the user are through page functionality, mobile optimization, quick response times, a clean, clutter-free, and easy to navigate site, and an online store (if applicable).
Provide great content. One of the best ways to attract and retain an audience to your website is through great content. Remember that one of the reasons people are visiting your site is to find information about a problem or question they may have. They need solutions and you want to be the one who can solve their problems. Plan your content according to what will attract your audience, support your brand, and increase your credibility.
After you have determined that you have a well-designed and user-friendly site, it’s time to increase your traffic. There are a few ways to do that and we will focus on four of them.
1. Increase organic traffic through SEO
Search engine optimization, or SEO, is defined by Moz as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search results.” SEO helps us answer the questions:
What are people searching for online?
What answers are people seeking?
What words are people using?
What content do they wish to consume?
SEO connects you with the people who are searching for the solutions you offer.
When a user types a query into a search box, search engines crawl, index, and rank sites in order of relevance, or the most appropriate answer to the question or problem the user has. You want to be at the top of the list, hence the importance of a well-designed site on an SEO-supporting platform. This is also where good content comes in. Since search engines are constantly looking for relevant results, you want your content to be the best match. Aim for creating content that is 10 times better than the highest-ranking result for a given keyword. Here are a few more ways to improve SEO:
Content that stays relevant, also known as evergreen content
Links within your site
Backlinks from other websites to your site
2. Drive traffic through social media
Social media is obviously important to your overall marketing plan, but it is also a great way to drive more traffic to your website. Make sure that your website is connected to your social media platforms so the two can work together. You want your social media accounts to bring traffic to your website and your website to bring traffic to your social sites. By integrating the two, you can have better interaction with your clients, building more relationships, and increasing rapport, credibility, and expertise with your audience.
Here are a few ways to drive traffic through social media:
Social media posts that link back to your website
Social media interaction with others
Include hashtags in posts
Pay attention to analytics
3. Increase traffic through paid methods
So far, we have discussed free ways to increase your website traffic, but there are some paid methods as well. In some cases, it’s worth utilizing some paid advertising to drive traffic to your site.
Here are a few paid methods:
Google search advertising
Google maps advertising
Social media advertising- boosted posts, ads, etc. on different platforms
4. Other ways to drive traffic
Here are a few other ways to drive traffic to your website. These will help increase your SEO, but are easy to incorporate in any marketing strategy. If you aren’t already, you may want to try some of these methods:
Online directory listings, such as Google My Business listing
Blogging on your own site
Guest blogging on other sites
Driving traffic to your website can seem overwhelming and time-consuming. You may be wondering where to start. The good news is, you don’t have to figure it out on your own. The team at The Social Bullpen specializes in helping business owners create and implement a plan. We are here to walk you through the process, or even take over for you. We offer website design, management, and implementation so you can focus on running your business. Give us a call and we can help!