Twitter may have a reputation for politically-charged posts and debates, but this social media platform is about more than just politics. Its focus on user experience and quality over quantity affords business owners the opportunity to really engage with their target audience. If you haven’t started using Twitter for your marketing plan, this is a great time to start.
If you are already using Twitter to promote your business, here are five ways to make sure you are getting the most out of this social channel.
1. Audit your profile.
If you haven’t performed an audit of your Twitter business profile, you may want to do so now. Does it reflect your company’s branding and promote your marketing goals? If not, update your banner, profile picture and bio. Makes sure your account is consistent with other social media platforms and integrated with your company’s overall marketing campaign.
2. Focus on content.
Twitter doesn’t give you much space to work with, but make the most of the 280 characters you are given. Is your Twitter content promoting your business, educating your audience, or entertaining? If not, you should probably reconsider the post. If you are struggling with content, Twitter Business suggests these best practices: keep it short and relevant; use visuals, incorporate hashtags, ask questions and use polls; and connect with retweets and replies. You may also want to consider scheduling posts in advance using scheduling tools. There is no magic number of posts in a day, but consistency is important.
Once you have amazing content you want to make sure it is seen by your target audience. Don’t forget to engage. Use appropriate hashtags, @mentions, and retweets to drive traffic to your page. Make sure you really focus on customer service by responding quickly to any issues expressed by your clients. Fast responses to clients will go a long way in establishing customer rapport and credibility.
4. Listen and adjust.
In addition to promoting your business, Twitter is a great tool to see what topics are creating a buzz. Even if your business or brand is not directly mentioned, listening and monitoring will allow you to gauge topics that interest customers, follow content that is receiving a response, track customer engagement, analyze competitors, and discover trending industry topics. This knowledge is vital when it comes to understanding your audience and their perceptions of your business, brand, or industry. Make sure to specifically monitor your company’s name (including misspellings), your industry, competitors’ names, and relevant buzzwords. Take the information you learn and adjust your social media strategy accordingly.
Evaluation of your marketing efforts will go a long way in ensuring that your time is well spent. First, determine your definition of success. Do you want to increase Twitter followers? Are you trying to engage with a different audience? Do you want more retweets or @mentions? Whatever your goals are, make sure you measure the results for effectiveness.
A robust Twitter presence is a great way to promote your business and engage with potential clients. If you need help with your current Twitter, social media, or marketing strategy, The Social Bullpen can help.