Is Your Lack of Marketing Knowledge Costing You a Fortune?

Update: The winner of this ticket came forward today (March 4, 2019) to claim their jackpot anonymously. According to the Associated Press, the person figured it out and claimed what is rightfully theirs.

When it comes to marketing, be like this winner.

In October of 2018, a customer walked into a small gas station in the middle of Simpsonville, SC and bought a winning Mega Millions ticket worth 1.5 billion dollars. 1.5 BILLION DOLLARS. I mean, could you imagine? That’s a lot of money when you’re talking about earning it over an entire lifetime, but it seems to be even more when you know that the 1.5-billion-dollar fortune came from buying a single lottery ticket. Just 4 short months ago, someone’s entire life changed forever.

Well, not really.

It just so happens that the winner of the 1.5-billion-dollar lottery hasn’t stepped forward to claim their prize. Although there are some theories and speculation on who the winner might be, no one really knows for sure. And if they do know, they’re not saying anything. The mystery of the unknown lottery winner has caused confusion around the nation, and leaves many asking questions as to why the money hasn’t been claimed.

Who would walk away from 1.5 billion dollars?

If you’re not marketing your small business correctly, it could be you.

Okay, so maybe your company isn’t worth 1.5 billion right now. But if you continue to ignore your marketing issues, it never will be. You could be leaving a substantial amount of money on the table if your business isn’t utilizing your assets properly or investing in a fresh approach that could lead to major growth. When it comes to marketing for your small business, it’s important to educate yourself in the tools and practices that make up a successful marketing campaign, and determine your next step. Will you hire an in-house marketing team, or will you outsource to a professional marketing company? There are many variables to consider when making this decision, such as the goals you want to achieve, the amount of money you want to spend, and where you want to target your audience.

Did you know that a marketing plan is crucial to planning your campaign and keeping up with your progress? It can help you determine and outline key factors in your strategy, as well as keep your team informed and up-to-date on where your company stands. Knowing why you need a marketing plan is one thing, but actually looking at what goes into your marketing plan is a different story. Establishing your goals, budget, and target audience all play a big role in determining how your plan will turn out. Once you’ve made those big decisions, it’s time to create that ideal marketing plan to grow your business. What platforms will you use in your strategy? Between social media outlets, like Facebook, Instagram, Twitter, and LinkedIn, and other options, like paid digital advertising, it’s best to have an idea of what will work for your audience. Once your marketing plan is implemented, you can evaluate the success of your campaign throughout the year by referring back to your plan and measuring your results accordingly.

Wherever and whoever the 1.5-billion-dollar winner is, they have a little less than two months to claim their jackpot before it’s gone for good. Don’t let time run out on your business by ignoring your marketing obstacles. Let our specialists at The Social Bullpen steer you in the right direction to expand your business.