Updated: Nov 13, 2019
Since we covered the top 5 content ideas to use in your social media marketing strategy last week, it’s time to explore the best ways to share this content. We all know that social media networks, such as Facebook, Twitter, Instagram, and LinkedIn, are great platforms to use when displaying your business’s information, but what are the best and most effective techniques to share content on these networks?
Second step: Decide how to share.
To recap, the top 5 types of content to share are lists, polls/questions, company culture, testimonials/success stories, and memes. Not only is creating this type of content important to your social media strategy, it’s equally as important to share it correctly.
Here are the best techniques to use when sharing your social content:
Stories – Instagram, Facebook or Snapchat
Whether you’re on Instagram, Snapchat, or Facebook, stories are the hottest trend in social media today. They can be a great way to build a personal connection with your followers, engage multiple people at once, and give your audience a behind-the-scenes look into the culture of your business. The story option provides certain characteristics that can make a major impact to your social media presence. Using this feature, you have the option to add hashtags, mentions, location, polls, stickers, emojis, etc. directly to the content that you’re sharing. And since stories disappear after 24 hours, they’re generally more relaxed and impersonal versus information shared in posts.
Highlights - Instagram
Highlights are essentially stories that you want to stick around for longer than a day. Whenever you post a story that you really like, sometimes the 24-hour window just isn’t enough. Thankfully, Instagram designed a way to keep your impromptu work of art without taking up space on your page or messing up the grid you’ve been working on for months. Not only can you save these stories to your highlight reel, you can also organize your highlights into different groups based on your preferences. This is especially helpful for followers who are interested in a particular area or portion of your business.
Interactive Posts – Instagram, Facebook, Twitter, and LinkedIn
We typically share information by posting to social media; but there’s a difference between creating an informative post and engaging followers with that post. To encourage your audience to interact with your content on social media, you must create posts that are both interesting and informative. If you’re only sharing text, you’re likely wasting your time. In order to grab the attention of your audience, make a post that stands out from the crowd. Whether you include a photo, video, poll, or anything else that draws attention to your social account, make sure that the interest doesn’t stop there. Insert a link to your website, and direct your followers to the heart of your business.
Social media is one of the best assets for marketing your business, and if used correctly,
the benefits can be endless. Now that we’ve covered what kind of content to share and how to share it, we only have one step left to go. In order to grow your audience on social networks, you must also know when to share your content; or what day of the week or time of day works best for you and your industry. Questions about sharing social media content, or the best practices to use when operating your social accounts? Let us know. We’d love to help you with your social media strategy!