Social media networks are some of the best platforms to use when it comes to marketing your business. Not only is it free to create and maintain a presence on each network, there are billions of users across the globe. Thanks to the ever-growing popularity of social networks, you can use these platforms to serve your target audience. And if you use social media correctly, you can generate traffic to your website and grow your business. To make sure you know all the ins and outs of social media marketing, we’re breaking down the most important part: content.
First step: Decide what to share.
The type of content that you share is very important to your social media strategy. To get you started, here are the top 5 things to share on your social account today:
Lists are valuable tools to use whenever you have a larger task that must be broken down and conquered in small intervals. Even though our world is digitally driven, there’s one reason that people still create lists with a pen-and-paper; they work. When it comes to large tasks involving your industry, there is nothing better for your clients and prospects than an organized list of instructions, requirements, or suggestions to follow. Think of articles and blogs that format their content in list form, like “how to”, “top 5”, and “checklist”. I am much more likely to read an article or blog when it’s broken up into pieces that are easily consumable.
Not only can you use social networks to provide content to your followers, you can gain insight to the what they think. By posing questions and polls related to your business, you can get raw data and real feedback from those that matter to your social presence: your followers. With that information, you can design a social content strategy that focuses on the information that benefits your clients and prospects the most.
3. Company Culture
One of the best ways to engage followers with your social accounts is to reveal what goes on “behind the scenes” in your workplace, also known as your company culture. Similar to the strategy behind sharing memes, you’re showing the non-business side of your business; the real people that make up your team. By posting about the everyday activities that go on in your workplace, you’re displaying the authentic and personal side of your staff. You can post videos of a typical workday (Workday Wednesday), photos of your employees tackling a crazy Monday (Manic Monday), or funny quotes overheard in the office (Funny Friday). When it comes to social media, people will follow accounts that are relatable, entertaining, or informative. If you display all three characteristics, you will be more likely to engage your followers and grow your social presence.
4. Testimonials/Success Stories
There’s no better feeling than getting a rave review for your business. Not only can you receive these through your social accounts, you can (and should) share them with your followers. Highlight these reviews in a variety of ways throughout each social network, and display what happy customers are saying about your work. Another great way to display your expertise in your industry is to share the success stories of your clients. Using genuine feedback from those you’ve served helps instill trust in your business, attract prospects, and build your social reputation.
Whether you use Facebook, Instagram, Twitter, or all three, how many times have you mindlessly scrolled through your feed in search of a hilarious meme that applies to you in some way? Most everyone that I know, myself included, loves a good meme. After all, it’s 2019’s way of telling a joke - digitally. Just because you’re a business presence on social media doesn’t mean that everything you post must revolve around the serious side of your company. Let go, let loose, and give the internet a reason to laugh.
The content that you share on social media can make a big difference when it comes to the success of your marketing efforts. Not only do you want to provide relevant information that attracts potential clients, you also want to be entertaining and relatable. Not every post will have all three of these characteristics, but through a well-designed social media strategy, you can ensure that your accounts will. Your social media presence is one of the best ways to engage and serve your target audience.
Now that you’ve learned what kind of content to share on your social networks, we’ll go over how to share them in the next post.
Questions or comments about what to share on social media? Let us know!