The Ultimate Guide to Marketing with Instagram

Facebook and Twitter are both great platforms to use when it comes to marketing your business, but there are more opportunities available.  Now that we know Facebook uses an easily accessible page filled with valuable information and Twitter takes the short-and-sweet approach, we turn our attention to Instagram. Using Instagram for marketing purposes is quite different from the other two, but tends to be very successful. If you’re looking for a more visual approach to reaching customers, Instagram is what you need.

Be Discovered

Considering that there are over 25 million business profiles on Instagram and more than 200 million users that visit at least one of those profiles per day, this marketing platform is working. Businesses are turning to Instagram more and more to gain exposure for their products or service. Why Instagram? People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. In fact, the amount of people who have found a new product or service on Instagram stands at 60%.


Instagram is unlike Facebook or Twitter when it comes to marketing. With Facebook and Twitter, the user is focused mostly on what’s written. With Instagram, the user focuses on the images or videos that you provide. Instagram has apps that encourages your creativity, like boomerang, hyperlapse, and layout. Using these apps, you can tweak the way you present images or videos, and increase follower engagement.


Similar to Facebook and Twitter, joining, creating and managing an Instagram account is free. Being a part of the Instagram network gives you access to over 1 billion monthly users worldwide, with 500 million daily users. Using Instagram as a marketing tool is free, but it costs to advertise. Fortunately, Instagram is owned by Facebook, and their advertising methods are similar. There are several different options to advertise with Instagram, which include photo, video, carousel, stories, and collection ads. Whether you’d like to choose what you promote within the app, use the Ads Manager system (exactly like Facebook), or use an Instagram Partner, purchasing an advertising option on Instagram is quick and easy.

Instagram is one of the most popular social media networks, and its popularity keeps growing. This social media network is set to reach 130.2 million users in the US alone by 2020, making marketing and advertising with Instagram a must for your company.

So how do you use it to benefit your small business?

Create your Instagram account.

Using guidelines and step-by-step instructions, creating an Instagram account is quite simple:

  • Download the app. – In order to create, maintain, and manage an account, you must have the app to do so.

  • Sign up. – You can use your email address or log in with your Facebook account.

  • Switch to a business profile. – This gives you the ability to add valuable information related to your business, such as ways to contact your company, the purpose of your business, and what services/products you provide.

  • Make posts and follow other users. – Now that you’re signed up, all you need to do is start deciding what you want to see. Using hashtags that are relevant to your business and following similar profiles will get you started on the right track.

Your business is now Instagram official.

Since Instagram has the tools and technology to get real results, advertising on this network can be very beneficial to your business. You know that Facebook and Twitter have several options when it comes to analyzing your marketing campaign. Considering the fact that Instagram is owned by Facebook, it’s not surprising that this network uses just as many methods to make sure your ads are working for you. By focusing on these key factors, you can reach your targeted audience for your business:

Location – is your business local, statewide or all over the country? Instagram can help you reach users wherever it benefits you most.

Interests – if you want to engage users already generally interested in what your company has to offer, you can narrow down your targeted audience to fit your followers.

Custom Audiences – advertise to users you already know via their email or telephone number.

Demographics – condense your search based on users who share similar characteristics, like age, gender, location, etc.

Behaviors – find people with the same type of internet behavior.

Lookalike audience – discover users similar to those who already interact with your company’s account.

With everything Instagram has to offer, it’s easy to see why marketing and advertising on this platform works. In fact, Instagram has a page entirely devoted to success stories focused on Instagram ads. Want to be one of them? Call us at The Social Bullpen, and we can show you just how successful your marketing campaign can be.