Your company’s online presence is everything. Today, digital marketing is a must, not just a choice anymore. Have you created your websites and social media accounts, but still aren’t sure what else you need to do? Then you’ve come to the right place! Digital marketing is so much more than having a website, a Facebook page, and having that sweet little blue checkmark symbol of recognition on Instagram.
Here are a few things to consider when it comes to digital marketing. Remember, digital isn’t just online; it’s any form of marketing products or services that involves an electronic device. Thanks Neil!
SEO (Search engine optimization)
SEO is the process of using multiple techniques and relevant content to attract visitors to your website, which increases the rank of your site in search engine results. It’s a complex method that requires considerable knowledge and expertise, but it’s well worth the effort. Being at the top of the food chain online can expand your business exponentially. And SEO is the best way to get there.
To put it simply, if someone clicks on your ad, you pay a fee to the search engine it’s using – i.e. Google or Bing. Businesses that use relevant information and maintain a site that is user-friendly tend to have a higher quality score, which makes the PPC method more effective. The more efficient your site is, the less the search engine charges per click. Google is the most prominent search engine, and generates $32 billion in paid advertising revenue.
Content marketing is essentially creating interest about your product or service. How are you telling your story digitally? Are you sharing photos, videos, blogs, and more through your various channels and presence online? Does what you’re sharing show what you have for sale or what service you’re providing to customers? Creating content that shows a consumer how to use your product, what they can gain from using your service, or where to incorporate your product to compliment another are a few great ways to start expanding the content you’re putting out there.
If you go about it the right way, this can be such a great tool to connect with your consumer through their personal inbox. Personalization, mobile-friendly designs, and incorporating the right calls-to-action can really boost your effectiveness.
Did you know that smartphone users are projected to grow to 2.87 billion worldwide in 2020? This means that having a mobile-friendly website isn’t just smart, it’s completely necessary. To be sure you’ve taken the right steps to interact with your consumers, tweaking this strategy could work to your advantage. Certain tools that are exclusive to mobile devices, such as SMS and apps, can really help connect your business with consumers. Are you able to interact with your customers through their mobile device?
All of these things, and more, play into the way your company is perceived by consumers in a digital world. Let’s face it, millennials make up a large part of the customer base and they’re all about digital communication. If you’re not building a relationship with them by providing relevant content and interaction through mobile devices, you’ve likely lost them. When it comes to Gen-Y consumers, if you’re not focused on providing content that’s beneficial to them, they’ll unsubscribe immediately. In this day and age, it’s vital to use strategies to incorporate all generations into your overall marketing plan.
Have questions about incorporating these into your overall strategy? Let’s setup a call!