Social media has become a huge part of our society. It’s great for a lot of situations, like communicating with family members, keeping up with the latest trends from our favorite brands, and following the most beloved celebrities. However, social media has an ugly side. One that can not only destroy your company’s online presence, but your business as a whole.
So, what can you do to ensure that your social media works for your business, and not against it?
1. Be mindful of what you’re putting out there.
Your social media plays a vital role in communicating with your customers, and you need to be aware of everything that you put out in the digital world, past or present. Whether you’re looking at your company’s social media page or your own personal account, you must make sure that every piece of information you’ve sent out doesn’t work against your company’s goals. When it comes to your personal accounts, keep in mind that our society is constantly evolving; what was acceptable five years ago may no longer be appropriate today. Controversial topics and issues aren’t great ways to interact with your audience, and avoiding those can only benefit your business.
2. Audit your social media accounts.
The last thing that anyone wants to deal with is a post or tweet from several years ago. Whether it’s related to your company or just you personally, it’s never a pleasurable experience to have the past come back to haunt you. It could be something small, like honoring a deal that you promoted via Facebook five years ago, or something much larger, like a tweet containing questionable content. A situation concerning Josh Hader, the pitcher for the Milwaukee Brewers, was brought to light in July of 2018. According to the Associated Press, the pitcher tweeted out some offensive content when he was just 17 years old.
“His comments are inexcusable, and he is taking full responsibility for the consequences of his actions,” Stearns said. “In no way do these sentiments reflect the views of the Brewers organization or our community.”
Even though he was a minor at the time of the offense, he’s paying for it now. A situation like this can be very damaging to your business, and possibly something you can never recover from. In order to prevent this from happening to you, assess the content on your social media accounts. In other words, go through everything you’ve put out into the digital world and clean out what no longer agrees with the purpose or mission of your company.
3. Provide relevant and helpful content for your followers.
Content marketing isn’t the next big thing for small businesses, it’s the big thing right now. And why shouldn’t it be? It’s the most genuine form of marketing out there. Providing your potential customers and current clients with valuable information is a great way to help them with their purchase decision. However, by making that information free and entertaining, you’re helping your company grow. By using content marketing, you can instill trust in consumers around the digital world.
Social media is a wonderful platform when it comes to marketing your business, but you must monitor and review the content you’re associating with your company. Don’t have time to dig through every single post or tweet? Leave it to us. At The Social Bullpen, we can make sure that your social media presence is one that you’ll be proud of.