The How-to Guide to Create Your Best Marketing Plan

Now that you know what information you need for your marketing plan and what goes into making that plan successful, it’s time to put it all together.

Start by making an outline using the main categories in a small business marketing plan: Business Summary, Business Goals, Target Audience, Marketing Strategy, and Budget.

Next, expand each category to include specific details. Remember, the data collected through market research is your main source of information when it comes to marketing. Market research plays a vital role in determining the factors that influence your marketing plan and guides your efforts in growing your business.

Business Summary

First, introduce your business. Who are you and what do you do? Your business summary should not only include things like location and contact information, but also information on the purpose and mission of your company. This section can also include reports, like SWOT analysis, that provide detailed information on performance in specific areas of your business.

Business Goals

You’ve described who you are. Now it’s time to determine who you want to be. What goals do you have for your business? How many people do you want to reach? This section is to establish objectives when it comes to growing your company. Whether you’re focused on increasing the number of sales generated from your webpage or the amount of inquiries from your social media account, this section gives you the opportunity to determine how much you want to grow.

Target Audience

What group of consumers are you focusing on when it comes to marketing your product or service? This section of your marketing plan is where you can pinpoint your desired audience. Are you interested in marketing to a different demographic than usual or focused on your most prominent customer? This part of your plan is where you determine where you’re concentrating your efforts.

Marketing Strategy

Now that you’ve defined your target audience, you’ll want to determine what marketing methods and platforms to use that will be the most beneficial for your marketing plan. When it comes to your audience, what is the most efficient way to reach them? There are numerous marketing strategies and platforms available. In this section of your marketing plan, you’ll use your market research to decide which methods will be the most successful and outline your overall strategy.


You can create the perfect marketing plan, but in order to execute it you’ll need the funds. By including the budget section, you lay out what advertising methods work for your demographic and how much they cost. By doing so, you see where your money works best for you. When it comes to marketing, knowing your budget is essential to growing your business. By implementing a marketing plan with a budget category, your entire team can see where your financial resources are being utilized, what’s working to expand your business, and what methods need to be replaced.

The final step to creating your marketing plan is easy: put it on paper.

As a small business, your marketing plan should be short, simple, and to the point. As we mentioned, one of the goals in creating a marketing plan is to keep your employees informed. Since you want to make sure that the members of your company can access it successfully, you want to create one that’s easy to understand. To ensure that everyone is on the same page, your plan should be written in language that is straightforward and uncomplicated. Similarly, you want your plan to be created in a common format, such as a Microsoft Word document. Keeping your marketing plan simple will help make it as effective as possible and help your company stay on track.

You have a sound marketing plan for your company!

If you’d rather leave marketing to the experts, give us a call at The Social Bullpen! Let us show you what we can create for your business!