Four(teen) Takeaways from Four Years of Business




Pour the champagne and cut the cake! It’s The Social Bullpen’s fourth anniversary! Time flies when you are having fun and we have been having a blast serving our amazing clients.


We are so thankful for all the support throughout the past four years as our team has grown from one in 2017 to six marketing professionals today. It is our honor to provide custom solutions that bring value to our clients, and we can’t wait to see what the future brings.


To say it has been an eventful four years would be an understatement, but here we are! We have learned a lot and we are sharing some of that knowledge.


Here are four(teen) takeaways from four years of business.


1. Always have a plan. In the words of Benjamin Franklin “if you fail to plan, you are planning to fail.” A written marketing plan provides direction and a measurable framework for setting goals, creating a strategy, and choosing the right tactics, which helps set you up for marketing success.


2. Stay flexible. Since 2020, we have all learned to be flexible. But, when it comes to marketing, flexibility is always important. Sometimes, even the best laid plans need to be adjusted. Follow your plan, but also monitor and check-in to see what is and is not working. Be willing to make changes needed to better reach your audience and meet your goals.


Website


3. You need a website. The importance of having a business website cannot be overstated. Your website is one of the only things you own online and arguably the most important part of your marketing strategy.


4. Make sure your website accurately reflects your brand. Make sure you have a strong brand identity and incorporate it into everything you create, including your website. Pay attention to your logo, fonts, spacing, and overall style to remain consistent throughout all your marketing collateral.


5. Always focus on your user. If your website isn’t user-friendly, it may be hurting your brand. Put yourself in the user’s shoes and consider their needs. Is your website slow, cluttered, outdated, difficult to navigate, poorly designed or lacking SEO capability? All of these elements are important to the overall user experience. If something isn’t working well, it’s time for an upgrade.


Social Media


6. You should incorporate social media. Social media is a great way to reach your audience. We love social media and manage accounts for many of our clients. If you aren’t using social media or aren’t making the most of your existing accounts, now is a good time to start.


7. Engagement is key. To maximize your social media presence, engagement is crucial. Through engagement, you can educate about your brand, create loyal customers, improve your company’s reputation, and expand your reach. Don’t post and ghost on social media. Remember that your customers are the most important part of your business. Without them you don’t exist.


8. Protect your social media accounts. Social media is a great tool, but it’s not a guarantee. All it takes is one hacker to cause an inconvenience at best or loss of your accounts at worst. Make sure you protect your accounts and don’t rely on social media alone to interact with your customers.


Graphic Design


9. Stay true to your brand. Consistency is vital when it comes to graphic design. Use consistent logos, fonts, colors, imagery, brand voice, and other elements. Implement a style guide to make sure your brand is easily recognizable.


10. Use proper alignment. Alignment is one of the most important principles of design because it creates the order of what the eyes see and contributes to the overall flow.


11. Pay attention to details. Details matter when it comes to a clean, attractive design. Focus on scale, balance, and hierarchy to enhance the elements you want to showcase. For example, balance includes proper spacing between objects and colors, which makes the design feel more stable. Hierarchy helps customers understand information easily. Proper details will improve the quality of your graphic design.


Content Marketing


12. Provide value. Content is a visible representation of your business, so every piece of content should be high quality and provide value to the audience. First, you need to know your audience. Then, you can create content that will target them. Use your who, what, where, and how as the basis of everything you write.


13. Diversify and repurpose. A detailed content marketing strategy includes blogs, social media posts, emails, newsletters, visual collateral, infographics, videos, websites, and even presentations. One type of content will get boring quickly, so it’s important to change things up. Increase the value of your content by sharing different formats across multiple platforms. For example, a blog post can be incorporated into social media with interactive elements, used in bite-sized pieces for graphics, made into short videos, or shared in smaller sections, such as key takeaways.


14. Incorporate email marketing. Share your great content by sending it directly to your customers’ inboxes. Email marketing is going strong and it’s a great way to reach your audience directly. If you are new to email marketing, this post will help you get started. If you are looking for ways to improve, this post is for you, and if you are ready to go ahead and launch your newsletter, here are some tips for that.


Bonus:


  • Remember you mission/ core principles. Always stay focused on your organization’s mission and make sure your marketing efforts are supporting it. Remember why you are in business in the first place. Let your founding principles guide the decisions that need to be made for your company.


  • Choose value over activity. We can’t have an anniversary post without including this. At the Social Bullpen, value is at the core of everything we do. We work with our clients to determine their needs and make sure we deliver results that will exceed expectations. When creating a marketing plan, focus on what will bring the most value, not just activity.


For more information, check out our marketing 101 series or see the answers to our most frequently asked questions (part 1 and part 2). If you have additional questions or just want to say, “hi,” we would love to hear from you. Contact the team at The Social Bullpen and let us know how we can help.


Cheers to four great years, and many more!