The Ultimate Guide to Marketing with Facebook

Updated: Nov 13, 2019




The way we communicate has changed. From writing letters and talking on a landline to sending direct messages and tagging each other in posts, we’re a part of a whole new world run by social media. There are many different networks, and new ones popping up every other day. Your business needs a social media presence, and Facebook is one place to begin.


Why Facebook?


It’s one of the oldest and largest social media networks.


Think of it this way: if social media is the mafia, Facebook is the Godfather. It’s the original – the network credited for starting it all. Facebook is an icon on your computer, an app on your phone and a staple in the social media world. Although it was originally created for college students, it has grown into a network of 49 billion daily users and 2.27 billion monthly users.


It fits your budget.


As a small business, you have free access to a network that connects billions of people. Since creating a Facebook page for your business doesn’t cost you anything, it’s a no-brainer why many companies use it for marketing purposes. Whether you have marketing as the top priority in your budget, or you just spent the money you set aside for your campaign on a new printer for the office, Facebook has something for you. The network offers several different advertising options, ranging from your basic post “boost” to more advanced methods, like custom direct messaging.


Now that you’re convinced of the power of Facebook and you realize that you need that presence for your marketing campaign, how do you make that happen? It’s actually fairly simple.


Create your Facebook page.


Building your company’s social media presence seems like a lot of work, but luckily Facebook makes it easy. You only need a few pieces of information to get started: the name for your page and a short description about your company, a profile photo and a cover photo, and an outlet for you to get the results you want from your page. Whether you want to direct visitors to your website or give them a way to contact your business, Facebook provides call-to-action buttons that you can set up easily. Once you’ve entered in the required information, congratulations! Your business is Facebook official.


Grow your customer base through your Facebook page.


Since you’ve already checked out the blog on paid digital advertising, you know the difference between owned, earned, and paid media. Now we put these into action. Creating your Facebook page (owned media) is the first step. Acquiring followers organically through posts, likes, comments and shares (earned media) is as simple as clicking a button. And the best part? This service is free for your business.


Another way of growing your customer base is by promoting your business through the variety of services that Facebook offers (paid media). There are many different strategies when it comes to advertising on this network, including the use of photo and video content. Facebook also gives you options on how to display your ad, including methods like carousel, slideshow and collection. There are different types of ads that you can choose from, such as lead, dynamic and link ads. And to top it off, the messenger app gives you the ability to add a one-on-one experience that can be customized to fit your potential customer.




I know what you’re thinking. This seems like a lot of work, and how will you know if it’s actually effective for your business?  Facebook has that covered as well.


  • Facebook gives you data on your marketing performance.

  • With a little tab called “page insights”, you can click to receive real and updated data on your page and advertisements.

  • This includes information on the amount of people your posts reach and the types and amounts of engagements they receive from Facebook users.

  • It also gives you an understanding of how well you’re interacting with your customers. This service provides statistics on your response time to direct messages, which allows you to improve your customer service.


Social media is a great way to grow your small business and to improve customer interaction. If you want your marketing campaign to be successful, you have to take the time and effort to maintain your best social media presence. A lot of smaller companies don’t have the time or the resources to do so. If you’re one of them, it’s easy to get discouraged. But there’s good news!


At The Social Bullpen, we have the expertise and time to run your social media accounts for you, including your Facebook page. It’s what we do.