If you own a small business, you know marketing is important. You have probably also realized how time consuming it can be. If you have been trying to keep up with your marketing needs alone, you may have found yourself frustrated and overwhelmed. If that’s the case, you aren’t alone. Many business owners quickly realize that marketing is a full-time job. You already have the full-time job of running your business. If you are thinking of hiring someone to help with marketing, consider your marketing needs and the roles you will need to fill.
What team members do you need?
Marketing Director. You need a leader with experience in marketing. The marketing director defines the vision of the brand and creates a strategy to support it in every facet – communications, public relations, advertising, email marketing, website development and management, blogging, tradeshows, print—everything! This team member will also negotiate vendor pricing, establish and manage budgets, and establish and maintain the business’s target market and create strategy campaigns to ensure that marketing initiatives reach those targets.
Content Team. It would be difficult to complete your marketing tasks without writing! Almost everything you do will need copy. You need copy for blog posts, emails, websites, social media, advertising, and more. A creative content team will excel at developing content, choosing appropriate topics, presenting topics at the optimal time, and promoting on the appropriate channels. A good content writer will be able to write copy in a way that engages readers and helps get your content in front of your target audience. You also need someone who is good at editing to ensure your work is well-written and free of grammatical errors and other mistakes. You always need a second set of eyes, so make sure you have at least one team member who can write and one who can proofread. It’s a great idea to have writers work in pairs or have another staff member look at work before it leaves the desk.
Graphic Designer. Just like content, it’s tough to complete marketing tasks without graphics! A designer who is proficient in multiple graphic design programs is vital to your team. This employee will give all of your content (think logo, website, video, print, social media images, print materials, etc.) a polished, professional look, ensuring your creative elements are attractive and consistent with your brand guidelines.
Social Media Strategist. A good social media strategy is crucial to your overall marketing plan. And it can be a full-time job. It’s important to make sure you have a team member who is an expert at social media channels, strategies, algorithms, etc. This person should constantly keep up with the current social media trends and be a very creative individual who can provide entertaining and engaging content, not only for your business, but also when interacting with other channels for your target audience and industry peers.
Website Expert. Your website is crucial to your business, so you need a team member who will give it the attention it needs. This employee doesn’t have to be a traditional “webmaster,” but should be well-versed in web design and development. Your website expert should be passionate about maintaining your site while also keeping current with Google updates, analytics, search algorithms, and all the aspects of your SEO strategy.
Benefits of hiring an agency
If you want to hire someone to fill all the roles you need, you may want to consider outsourcing your marketing to an agency. Of course, we are a little biased, but we think there are a few reasons to hire an agency.
1. You can’t do everything yourself.
2. You gain expert knowledge
3. You save a lot of money on salaries, training, and time.
If you wanted to hire an in-house marketing employee, you would need to consider the following investment levels:
The national median salary for a Marketing Director with 15+ years of experience is $144,000.
The national median salary for a Marketing Manager with 5+ years of experience is $105,000.
The national median salary for a Marketing Coordinator with less than 1 year of experience is $56,000.
Marketing agencies can be a great resource for a small or growing business. For less than what it would cost to hire one employee, you can access a team of professionals with the expertise needed to launch and maintain your marketing efforts. An outsourced marketing firm can provide great value, which is something we specialize in delivering.
Whether you choose to outsource your marketing or keep trying to do it all yourself, make sure you make the best decision for your business. Consider your capacity for tackling your marketing while still trying to run your business. Think about the time it might take away from the things only you can do. Then, take a look at your budget, strategy, HR capabilities, and other resources, and decide on the best fit for your needs.
If you have questions about outsourced marketing, we are here to help.