Updated: Nov 13, 2019
Facebook is a great network to start your social media marketing campaign, but it shouldn’t end there. While Facebook gives you the opportunity to create and manage your company’s page on the network, including easy access to valuable information, Twitter goes about marketing in a different way. If short, sweet and to the point marketing is your style, Twitter is just the place for you.
According to Twitter, users can “see what’s happening in the world right now” by joining the network. Twitter’s own description is fairly straight forward and direct: “follow your interests, hear what people are talking about and join the conversation”. Twitter gives you the ability to do just that. You can join in on any public conversation that suits your interest or the interests of your customers; even on conversations that include people who aren’t directly linked to you. Characteristics, like hashtags, keywords and twitter handles, help increase your audience. Because users are prompted to search Twitter for tweets based on these characteristics, it’s likely that your tweet will be accessible to more people, depending on the subject matter.
Whenever it comes to Twitter, the more people that like what you have to say, the more popular you become. Just one tweet can go “viral” and connect millions of people by prompting them to engage. Since each tweet has a limit of 280 characters, every post is short, simple and straight to the point. If a user really likes what you have to say, they can follow you. This allows your tweets to pop up directly on their feed, and encourages even more interaction. The more followers you have, the more people you can reach. Users who retweet, share or comment on your tweets help increase their popularity, as well as your Twitter presence.
Owning a Twitter account is completely free, and you can keep it that way if you so choose. However, to get the most out of Twitter as a marketing tool, incorporating paid ads will go a long way. Just like Facebook, Twitter has a large number of users (336 million to be exact). With access to such a large network for free, including Twitter as part of your marketing strategy is an easy decision. And using ads on this platform is a must. Twitter provides various types of ads, as well as payment options that can suit any small business.
Okay. Now that we’ve shown you the benefits of using Twitter and why your company can’t go without it, you’re set on getting started. But how do you begin?
Social media networks make it as easy as possible to create business accounts, and Twitter is no different. They provide easy step-by-step instructions on how to join their network. According to Twitter, “Your profile shows the world who you are, and first impressions count. Each element should showcase your best content and accurately reflect your message.” So, how do you go about creating one of these successful profiles? There are five things you need to get started:
Your Twitter @name, or your handle, which should be relevant to your business and helps users find it easily.
Your profile picture, which should be a photo that represents your company without the use of words.
Your bio, which tells users exactly what your business is about using as few words as possible.
Your header photo, which can be pretty much anything relevant to your business, but it needs to attract users to your page.
Your pinned tweet, which gives your followers up-to-date information on what your company is up to.
Voila! And you’re ready to start tweeting about your business to the world.
After all of that work setting up your account, how do you go about using ads? Are there different options available to you? Can you see how well your advertisements are doing?
Twitter gives you many different ways of viewing your ads and their productivity, including a whole page dedicated to Twitter analytics. The network uses tools like account home, tweet activity dashboard, and audience insight dashboard to give you an in-depth analysis on your advertising efforts. It also gives you the option of using “Quick Promote”, which allows you to “share your best tweets with a relevant audience in just a few clicks.” With other marketing campaign tools, like campaign dashboard, online conversion tracking, and help with crafting better tweets, Twitter covers just about everything you need when it comes to advertising and marketing. They also provide payment options that can fit any and every budget.
With all of these resources and tools, Twitter is a must when it comes to social media marketing. From the large number of users to the ease of creating a campaign, it’s no wonder that many companies use it as a big part of their marketing strategy. Your business has the opportunity to grow with a tool like Twitter, but only if it’s used correctly.
Unsure how to market effectively or just don’t have the time? Call us at The Social Bullpen. We’ve got just what it takes to get social media working for you.