Our world is in constant communication. From your teenage neighbor posting her newest “selfie” on Instagram to your uncle Ted “checking in” at a beach-side diner during his first year of retirement, our society stays glued to the earth’s largest window: social media. The basic goal and foundation of social media is simple: provide internet users a way to interact with the rest of the world. Needless to say, networks like Facebook, Instagram and Twitter have successfully conquered that goal.
However, we are just beginning to discover the potential of social media as it pertains to the client/business relationship. As an important part of this industry, you are continually being introduced to innovative ways of growing your company, reaching brand-new clients and retaining the business of familiar ones. Marketing prospects are endless, and the ever-growing popularity of social media adds even more choices to that list. From the first step of selecting which online platform to use to the final stage of executing the campaign in the most effective manner, the process can be a bit overwhelming.
Don’t worry, that’s where we come in.
To help you decide which social media marketing methods are best for you, let’s take a look at what is statistically working for corporations around the globe. According to The State of Social 2018, only 50% of companies surveyed have a documented social media strategy. That means that half of those businesses are missing out on 2.62 billion consumers worldwide.
You can’t afford to be one of them.
Valuable information is hard to come by, and the majority of us want to be well informed about anything and everything. Content marketing is exactly that; it’s providing your customers with the most essential and relevant content as it pertains to your business. It is the best way to not only educate, but also help successfully mentor and guide your clients. Content marketing plays a key role in connecting your company to your customers’ everyday lives. In fact, 84% of individuals expect marketing content to provide solutions, create experiences and events, tell stories, and be entertaining. Providing useful information on interesting and valuable topics instills professional trust, genuine loyalty and will more likely encourage first-time consumers to become lifetime clients. As reported by Cision, revenue generated from content marketing will exceed $300 billion by the end of 2019.
Chatbots, along with messaging apps, are changing the way your business communicates. They allow personal interaction, without the fear of subjecting your customers to spam or lengthy messages that tend to go hand-in-hand with email. These conversations are short and to the point, making it easier for consumers and corporations alike. Since Chatbots provide a one-on-one approach, the conversation is personalized to the customer, which allows faster communication and more efficient problem-solving methods. There are different types of Chatbots, ranging from command-based models to machine-learning, or AI-based, Chatbots. Apparently, this is more than just a marketing trend. According to Forbes.com, 80% of businesses will be using this type of technology by 2020.
Paid Ads and Sponsored Posts
Considering that the latest count on Facebook users stands at 2.2 billion, several companies look to the industry leader for social media marketing. This is nothing new. We’ve all signed in to our account, scrolled through our newsfeed and ended up landing on an advertisement for the exact vacuum cleaner we discussed with our sister the day before. However, since Facebook has been the prominent go-to for paid advertisements and sponsored posts, many businesses are looking to other social media platforms to involve in their marketing strategy, such as Instagram, Twitter and Pinterest. This gives corporations more opportunity to expand their brand across multiple outlets, rather than just focusing on one particular forum utilized the most by other companies.
When it comes to grabbing the attention of the average American, successful advertising campaigns usually involve a photo or two. In fact, 95% of businesses surveyed share images in their posts on social media. Studies show that using relevant images significantly increases the success rate of your marketing campaign. Customers place significant importance on images related to products and/or services. 60% of consumers are more likely to contact/consider a business listed with an image over a business that is not listed with an image. And since 67% of customers carefully consider the visual aesthetics of a product/service before buying/using it, images are not something companies can dispose of in their social media’s future.
Perhaps the most important social media marketing trend is the boost of video content for businesses. YouTube reigns as the most popular video and entertainment app in the US, with over one billion viewers. Considering that 85% of all internet users in America watch videos online, the utilization of this type of marketing is a potential asset to any company. Unfortunately, small businesses are twice as likely to never use video content in their marketing strategy, as compared to large businesses. The technology used to create and upload a video to the internet has become substantially easier and more user-friendly in the last few years. Since smartphones can practically do anything today, posting a video to a social network is manageable; even for the least technologically savvy person in the room.
Marketing trends in social media are becoming easier for both the business and the consumer. Resources like Chatbots and messenger apps make communicating between corporations and customers less complicated and more efficient. Content marketing tools, such as photographs, stories, and images, allow clients to stay up to date on the latest activity surrounding your company, while also giving them more relatable and interesting content to focus on. And thanks to technological advancements, using video to capture the perfect message has never been easier. The social media marketing movement is booming.
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