If you haven’t started a blog for your business, you are probably missing a great opportunity. Blogging is a great way to reach your audience, provide great content, and expand your reach.
Here are five reasons to start a blog today.
1. Blogging drives traffic to your website.
It can be challenging for small businesses to stand out in a crowded market. A blog can help with that. Regularly updated blog content will help drive visitors to your website. The more visitors you have, the more your audience will learn about your company and your products or services. Over time, you will start to build a relationship with your visitors, who may become subscribers, and eventually convert to customers.
2. Blogging increases your SEO.
Search engine optimization (SEO) should be a priority for every business. Blogging is a great way to optimize your website for search engines. Each published post creates another indexed page, which gives search engines another opportunity to find your website and drive organic traffic to it. (See #1 for why this is important.) Blogging is also an effective way to incorporate keywords, which help search engines rank your pages higher in search results. All of this helps with your visibility and increases opportunities to convert visitors into customers.
3. Blogging provides you with useable content.
Not only will a blog drive traffic to your website, but all the posts you publish will also provide you with additional content that can be shared across social media, sent through email marketing, and repurposed in multiple ways. Get creative to maximize the mileage of every post you write. This could mean incorporating posts into social media with interactive elements such as Q&A or polls, using bite-sized pieces for graphics, making short videos, or sharing key takeaways. Integrating your blog with your other marketing strategies will provide you with opportunities to expose your business to a different audience and increase your reach.
4. Blogging is cost-effective.
Even if you are working with a limited budget, a blog is a great option to share valuable content. In fact, a blog can be an integral part of your website with little to no additional cost. Combined with social media and email marketing, blogging is an extremely cost- effective way to share your message, grow your audience, and expand your influence.
5. Blogging sets you up as a thought leader.
Valuable, authoritative content demonstrates your expertise and differentiates your business from the competition. Blogging is a great way to enhance your reputation. When creating content for your blogs, think about what sets you apart from your competition. What questions can you answer? What information can you provide? What problem can you solve better or differently? Incorporate your unique qualities into your content to solidify your place as a thought leader in your industry.
Starting a blog may seem a bit overwhelming, but the result is well worth the effort. If you are looking for a great way to drive traffic, increase SEO, share more valuable content, get the most bang for your buck, enhance your brand’s reputation, and grow your audience, give blogging a try!
If you have questions or need assistance, we are here to help. The team at The Social Bullpen can create a custom plan for your blog and all your marketing needs.